Spanx
Spanx
A major rehaul of a globally recognised shapewear brand to bring it in line with their new target audience, and utlise more modern ecommerce patterns that aim to personalise the experience and increase revenue.
A major rehaul of a globally recognised shapewear brand to bring it in line with their new target audience, and utlise more modern ecommerce patterns that aim to personalise the experience and increase revenue.

Process

Spanx was dated and no longer reflected their audience or the product. In fairness, it was created 20 years ago, without professional input, and you simply couldn't buy shapewear at that point with another logo on it.

This was a major project spanning several months and comprised of newly suggested design system, improved user journeys, branding & identity rollout, art direction and my supervision and consultation over the digital design.

Credits – Design Director / Craig Ward, Sen. Designer / Jatin Laxman, Sen. Designer / Alice Tosey.

Services

UX Consultation

UX Design

UI Design

Project Highlights

Improved Visit Time for 4M+

3 Months

12x Team

All Works