City Cast DC1-9

Scott Henderson — UX/UI Designer

About

UKbasedUX/UIdesignerwith15+yearsofexperience,designingdigitalproducts&experiencespeopleactuallywanttouse,forsomeofthemostrecognisedbrandsacrossmedia,retail,healthcare&beyond.
UKbasedUX/UIdesignerwith15+yearsofexperience,designingdigitalproducts&experiencespeopleactuallywanttouse,forsomeofthemostrecognisedbrandsacrossmedia,retail,healthcare&beyond.
UKbasedUX/UIdesignerwith15+yearsofexperience,designingdigitalproducts&experiencespeopleactuallywanttouse,forsomeofthemostrecognisedbrandsacrossmedia,retail,healthcare&beyond.
Thinkstrategically

I take a problem-solving approach to design, balancing user needs with business goals to create intuitive, effective experiences.

Through research, iteration, and attention to detail, I craft interfaces that feel effortless and engaging, ensuring every interaction has purpose.

Executedeliberately
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Purdy & Figg

I led UX research and UI enhancements within a comprehensive design system for Purdy & Figg’s revamped eCommerce site, ensuring it better reflects their premium, eco-friendly, and natural cleaning products.

Key Contribution(s)

user research

user research

wireframing

wireframing

User Testing

User Testing

High-fidelity UI concepts

High-fidelity UI concepts

Impact

Session engagement ↑

Session engagement ↑

cross product purchase ↑

cross product purchase ↑

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Cactus

Built on extensive research and collaboration, the new experience highlights expertise and a commitment to forming partnerships with pioneers shaping the future of health and wellness.

Key Contribution(s)

Stakeholder Research

User Research

User Research

Wireframing

content strategy

content strategy

UI Design

Design System

Impact

Repeat visits / engagement ↑

Bounce rate ↓

Bounce rate ↓

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Spanx

I led a major overhaul of a globally recognised shape-wear brand, aligning it with its newly defined target audience and expanding revenue beyond bestsellers.

Key Contribution(s)

Moodboards & Brand World

UI Design

Microinteraction Guide

design system

Impact

Repeat purchases ↑

SEO ranking ↑

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Willo

I consulted, reviewed, and designed new features for a fast-growing Scottish start-up specialising in virtual interviewing, enhancing the usability and scaling new ai driven features.

Key Contribution(s)

Wireframing

Product Design

heuristic evaluations

Research & testing

design system

Impact

Consumer retention ↑

Cognitive load ↓

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Tennent's Lager

I developed a comprehensive multi-channel platform to elevate Scotland’s most beloved lager, creating a cohesive digital experience that strengthens its iconic presence.

Key Contribution(s)

information architecture

User Research

UX strategy

Wireframing

UI Design

Impact

Daily active users ↑

Cart abandonments ↓

Reviews

Hayden C.
Hayden C.
Scott is the GOAT, and we don't say that lightly. We were lucky to have him on several projects. He moves fast without cutting corners, and he scales without losing the details.
Hayden C. · Founder · Camelcase
Megan F.
Thomas H.
Craig W.

UX Discovery

Evidence before effort

Real user input, synthesised with AI so patterns surface fast. Issues ranked by impact, so your team knows what to fix first.

User InterviewsUsability TestingAI Synthesis
Engagement
Scoped per audit
START RESEARCH SPRINT →

UX Discovery

Evidence before effort

Real user input, synthesised with AI so patterns surface fast. Issues ranked by impact, so your team knows what to fix first.

User InterviewsUsability TestingAI Synthesis
Engagement
Scoped per audit
START RESEARCH SPRINT →

UX Discovery

Evidence before effort

Real user input, synthesised with AI so patterns surface fast. Issues ranked by impact, so your team knows what to fix first.

User InterviewsUsability TestingAI Synthesis
Engagement
Scoped per audit
START RESEARCH SPRINT →

UI Design

Rough idea to ready to build

I take your idea from rough sketched flows, to screens we can build from. Clear UI, prototypes, and no guesswork.

WireframesUI DesignPrototyping
Engagement
1–4 wks
START PROJECT →

UI Design

Rough idea to ready to build

I take your idea from rough sketched flows, to screens we can build from. Clear UI, prototypes, and no guesswork.

WireframesUI DesignPrototyping
Engagement
1–4 wks
START PROJECT →

UI Design

Rough idea to ready to build

I take your idea from rough sketched flows, to screens we can build from. Clear UI, prototypes, and no guesswork.

WireframesUI DesignPrototyping
Engagement
1–4 wks
START PROJECT →

Agentic System

One source of truth

Tokens and components that keep design, code and AI tools in step. Fewer one-off fixes, faster builds, a product that feels whole.

Component LibraryDocumentationAI-Ready
Engagement
2–6 wks
BUILD A SYSTEM →

Agentic System

One source of truth

Tokens and components that keep design, code and AI tools in step. Fewer one-off fixes, faster builds, a product that feels whole.

Component LibraryDocumentationAI-Ready
Engagement
2–6 wks
BUILD A SYSTEM →

Agentic System

One source of truth

Tokens and components that keep design, code and AI tools in step. Fewer one-off fixes, faster builds, a product that feels whole.

Component LibraryDocumentationAI-Ready
Engagement
2–6 wks
BUILD A SYSTEM →

Design Partner

A designer when you need one

Monthly retainer for teams that need consistent design support without a full-time hire. I join your rhythm and work sprint by sprint.

EmbeddedUnlimited RequestsPriority Booking
Engagement
Month to month
START PARTNERSHIP →

Design Partner

A designer when you need one

Monthly retainer for teams that need consistent design support without a full-time hire. I join your rhythm and work sprint by sprint.

EmbeddedUnlimited RequestsPriority Booking
Engagement
Month to month
START PARTNERSHIP →

Design Partner

A designer when you need one

Monthly retainer for teams that need consistent design support without a full-time hire. I join your rhythm and work sprint by sprint.

EmbeddedUnlimited RequestsPriority Booking
Engagement
Month to month
START PARTNERSHIP →

FAQ's

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Why not hire full-time or agency?

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How do you price projects?

What tools do you work with?

Why not hire full-time or agency?

What don't you do?

How do you price projects?

What tools do you work with?

Why not hire full-time or agency?

What don't you do?