About
I take a problem-solving approach to design, balancing user needs with business goals to create intuitive, effective experiences.
Through research, iteration, and attention to detail, I craft interfaces that feel effortless and engaging, ensuring every interaction has purpose.
Purdy & Figg
I led UX research and UI enhancements within a comprehensive design system for Purdy & Figg’s revamped eCommerce site, ensuring it better reflects their premium, eco-friendly, and natural cleaning products.
Key Contribution(s)
Conducted user research
Created wireframes
Identified KPIs
High-fidelity UI concept
Impact
Session engagement ↑
Accessibility compliance ↑
Cactus
Built on extensive research and collaboration, the new experience highlights expertise and a commitment to forming partnerships with pioneers shaping the future of health and wellness.
Key Contribution(s)
Defined user pain points
Conducted card sorting
Developed content strategy
Unified brand direction
Impact
Repeat visits / engagement ↑
Bounce rate ↓
Spanx
I led a major overhaul of a globally recognised shape-wear brand, aligning it with its newly defined target audience and expanding revenue beyond bestsellers.
Key Contribution(s)
Structured a design system
Designed microinteractions
High-fidelity UI concept
Handoff documentation
Impact
Repeat purchases ↑
SEO ranking ↑
Willo
I consulted, reviewed, and designed new features for a fast-growing Scottish start-up specialising in virtual interviewing, enhancing the usability and scaling new ai driven features.
Key Contribution(s)
Ran heuristic evaluations
Structured a design system
Performed QA & UI testing
Handoff documentation
Impact
Consumer retention ↑
Cognitive load ↓
Tennent's Lager
I developed a comprehensive multi-channel platform to elevate Scotland’s most beloved lager, creating a cohesive digital experience that strengthens its iconic presence.
Key Contribution(s)
Defined UX strategy
High-fidelity UI concept
Mapped information architecture
Iterated via real-world data
Impact
Daily active users ↑
Cart abandonments ↓
Rimac Energy
I played a key role in launching a new venture focused on driving change through sustainable energy ecosystems, helping a supercar company to shape a future powered by renewable solutions.
Key Contribution(s)
Created wireframes
Designed microinteractions
High-fidelity UI concept
Responsive & adaptive layouts
Impact
Cross-device performance ↑
Market share ↑
Testimonials
Working with me
Turning idea to interface in rapid time
Rapid conceptualising & idea execution without cutting corners.
Structured for the modern stack
Smooth handoffs, scalable design systems, and ai-friendly files.
Designing with data, not guesswork
UX strategies backed by real user insights, testing, and/or analytics.