A “Zeitgeist” idea, six months in the making
Featured in The Drum, One Minute Briefs, gained entry to Foodies Festival in Edinburgh, a Finalist at The Roses and even re-tweeted by the English goal keeping legend, David Seaman.
There is a Hack every year at the Leith Agency to build a “Zeitgeist idea” from why it should be conceived to how it will. The Weeping Seaman was created as one of The Leith Agency’s in-house projects. One that gives all profits to an organisation that struggles to gain notice – The Fisherman’s Mission, a charity that looks after those who struggle with life at sea from death to depression.
The aim was to create a wild hot sauce, and with the help of local chilli man “The Spice of Fife” a sauce was born. Selling well over 1000+ bottles we generated a modest donation, recognition for a charity, a boost in sales for a local business and a marketing stunt worth its weight in peppers.