The Weeping Seaman

A hot sauce, with a cause


A “Zeitgeist” idea, six months in the making

Featured in The Drum, One Minute Briefs, gained entry to Foodies Festival in Edinburgh, a Finalist at The Roses and even re-tweeted by the English goal keeping legend, David Seaman.

There is a Hack every year at the Leith Agency to build a “Zeitgeist idea” from why it should be conceived to how it will. The Weeping Seaman was created as one of The Leith Agency’s in-house projects. One that gives all profits to an organisation that struggles to gain notice – The Fisherman’s Mission, a charity that looks after those who struggle with life at sea from death to depression.

The aim was to create a wild hot sauce, and with the help of local chilli man “The Spice of Fife” a sauce was born. Selling well over 1000+ bottles we generated a modest donation, recognition for a charity, a boost in sales for a local business and a marketing stunt worth its weight in peppers.

A 30th birthday present

The Weeping Seaman was a small idea made big. And sales were so successful it was used as a gift for clients to celebrate 30+ years in the advertising business.

I, alongside a nimble team drove creative, production and sales. Setting up a twitter handle @weepingseaman, making a short ad that cost £0 (with an award-winning director at the helm), creating a takeover on the Leith Agency’s Instagram and engaging with local businesses about selling, we successfully managed to connect with a wide audience both online and offline.

Instagram Takeover
Leith Insta Takeover
Image Title
Happy Foodies Festival Customers

Pushing sales further online

An online ad was also created for The Weeping Seaman – "A Seriously Hot Sauce", created by Mark Davies, Ian Fletcher and directed by the brilliant Stuart Elliott