The Barge

Branding a space on water

An uncommon yet underused meeting point, converted to a co-working space on the docks of Leith.

The “ Mary of the Guise” lacked the identity to become a new, fashionable co working space for clients and creatives alike. I was tasked with creating an identity complete with signage, murals and a way finding toolkit that would direct the visitors visually, through the universal language of illustration.

The Barge’s interior and materials had been reduced down to what made Leith famous in the first place – the ship building industry. The new branding reflected that being black and white and using original sketches to dictate the visual language. The result was a modern, positive working incubator for workers in all fields.

Hero Barge Image
Moored in Leith
Barge Port Side
Docks Generic Shot

The Barge System

Taking symbolism from the barge outline I created a new shape which we integrate with typography, colours and any other elements to form a distinct wayfinding system.

Barge Logo Blueprint
Barge Mark
Barge system
Barge Mark System
Barge entry signage
Barge generic lower deck
Lower Deck
Toilet signage's
Barge generic upper deck
Upper Deck

“Feel’s like home”

Keeping all the positive and natural connotations of a hub we named areas of the barge helping break up the idea of a work only enviroment, and promoted a more friendly, home-like feeling.

Main deck viynl
Stairs viynl
Open bar viynl